What it is: 
An edgeless, high-definition cosmetic sponge applicator with a unique swirl design that provides a flawless makeup finish. 

What it does: 
This new revamped pink swirl look for the original bestselling beautyblender® retains the unique shape and high-quality, exclusive material. Swirling shades of pink that twist and revolve into infinity, while the beautyblender still delivers impeccable, streak-free makeup application with minimum product waste. Each blender is hand finished, and just like you, no two Swirl beautyblenders are alike. 

What else you need to know: 
Beautyblender swirl still retains all the features of the original beautyblender: an open-cell structure that fills with small amounts of water when wet, allowing product to sit on top of the sponge rather than being absorbed. You use less product every time. When wet, beautyblender swirl doubles in size and becomes even softer, returning to its original size when it air dries.